Maximum Hold & Plus It is ideal for hard and structured hairstyles with its maximum strong hold. The provitamin B5 (panthenol) content helps to strengthen the hair strands. As a result of strengthening the hair strands from root to tip; it helps to increase the elasticity of the hair, makes it stronger, softer and nourished. It does not contain paraben and alcohol Thanks to the formulation - which provides moisturization -; it helps the hair to regain the moisture it needs and the water it has lost Keratin While its ultra-strong hold styles the hair; the keratin content provides hair care. Thanks to the keratin content; it helps the hair to look brighter and smoother as well as nourishing it. The provitamin B5 (panthenol) content helps to strengthen the hair strands. As a result of strengthening the hair strands from root to tip; it helps to increase the elasticity of the hair, makes it stronger, softer and nourished. It does not leave any residue