Gentle, mildly cool, and easy every single day. For the people who don't want their toothpaste to be an event. Why Peg Paste?Your enamel is 97% hydroxyapatite. Peg Paste is made with that same mineral. Hydroxyapatite doesn't just clean the surface: in human trials it has put mineral back into enamel that daily acid and wear strip away. Backed by clinical studiesIn an 18-month randomised, double-blind trial in 194 adults, a hydroxyapatite toothpaste matched fluoride for caries prevention: 89.3% of the hydroxyapatite group finished with no new decay, against 87.4% on 1450 ppm fluoride.¹ A 2024 systematic review and meta-analysis found hydroxyapatite remineralised enamel significantly better than placebo, and performed on par with fluoride.² Micro-hydroxyapatite, not nano. The same mineral your enamel is made of, at a tightly specified grade. ✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours✓ A short ingredient list, every ingredient with a purpose✓ Formula reviewed by Dr Cate Gerber, our Chief Dental Officer✓ Australian made and owned. Vegan, Halal certified, family owned✓ Micro-hydroxyapatite: median particle size 1.1 micron, over 90% under 2.5 micron The ritualMorning and evening → Natural MintTwo minutes, twice daily, alongside flossing. At night, spit, don't rinse: hours of contact instead of minutes.Suitable for all ages, from 6 months. Supervise young children and encourage them to spit. About Natural MintMild doesn't mean less mineral. Every formula we make carries the same micro-hydroxyapatite. Natural Mint just delivers it without the sharp, cold hit, which makes it the one most children take to and the one for anyone who has quietly never enjoyed the burn of a strong mint. Why the pumpStays upright on the bench. Dispenses one-handed, the same amount every time. Easier for small hands learning to do it themselves. What's insideNatural Mint · Pump: Gentle and mildly cool. The everyday clean, no grit.
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